PLENO

Pleno recently underwent a complete rebrand, redefining its positioning with a bolder and trendier identity, making it resonate with younger audiences while keeping its essence intact.

As Social Media Designer, my role was to translate this new look and tone into the social media realm. The challenge was to take a brand that worked well in office and branding contexts and make it effective on digital platforms, adapting it to the specific language, visuals, and cultural codes of social media. Expressions like “Spill the tea” and meme formats such as “Yes… But” were carefully integrated into the content, ensuring the brand spoke the same language as its audience.

I developed four ongoing content layouts that could serve as flexible templates for Pleno’s future communication. To make them feel authentic and engaging, I drew inspiration from meme culture, internet slang, and current trends in digital design.

In addition, I contributed to shaping the brand’s new imagery, developing moodboards that set the visual direction for photoshoots to follow. This step ensured consistency between Pleno’s redefined brand identity and the real-life content it will continue to produce.

The result is a social media presence that is fully aligned with Pleno’s new positioning,
while tailored to the fast-moving, visually driven world of digital culture.