Bepanthene

The main goal with Bepanthen’s (Portugal) social media photographic and video content, was to invite viewers to experience the product beyond its practical use, transforming it into a sensorial and emotional encounter.

As Creative & Art Director, I developed a visual strategy that blended crisp, high-definition detail with tactile, organic elements - from delicate florals to rich natural textures - creating imagery that felt both precise and inviting.

Through the use of reflections, water droplets, and unexpected framing, each composition evoked sensations of softness, purity, and protection.
Designed exclusively for digital and social channels, these visuals stood out for its clarity, elegance, and visual freshness, building an emotional connection while reinforcing Bepanthen’s trusted identity.